So-called "celeb bait" ads have been a long-running issue for the company. Engadget has previously documented celeb bait scams on Facebook, including ones that frequently use Elon Musk and Fox News personalities to hawk fake cures for diabetes. The Oversight Board has also criticized the company for not doing enough to combat such scams. In its update, Meta says that "because scam ads are designed to look real, they’re not always easy to detect." The company also noted that it has now enrolled "more than 500,000" celebrities and public figures into its facial recognition system that's meant to automatically detect scam ads using the faces of famous people.
A screenshot from Skyrim: Home of the Nords.
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“人民对美好生活的向往，就是我们的奋斗目标”
engines, including Google, YouTube, Amazon, Bing, Yahoo, Yandex, and other
Address bars are not immune. Browser address bars typically render in the system UI font (San Francisco on macOS, Segoe UI on Windows). Both are standard sans-serif fonts in the high-danger-rate category. Chromium’s IDN homograph protection catches many cases by displaying punycode for suspicious mixed-script domains, but it relies on script-mixing heuristics, not pixel comparison. A domain using only Cyrillic characters that happen to spell a Latin word (like “аpple” in all-Cyrillic) may still render in the address bar’s font and look identical.